The social media company Facebook has announced that it will be tightening up privacy controls around third-party data use.
Facebook has moved to suppress privacy issues regarding the amount of personal information users surrender when signing into third-party applications. It is aiming to do this with a service called ‘Anonymous Login’.
Anonymous Login is created specifically for users that want to test out a third-party application but without surrendering any of their personal information. It works by allowing the user to log into the app without using their personal information or password. The user can then decide at a later date it they do want to share additional information once they know more about the app.
Facebook have commented on their blog saying “people tell us they’re sometimes worried about sharing information with apps and want more choice and control over what personal information apps receive. Today’s announcements put power and control squarely in people’s hands.”
Last year, people logged into apps and websites with a standard Facebook Login over 10 billion times. This meant they didn’t have to input their username and password and it was automatically remembered.
Mark Zuckerberg, the CEO of Facebook claimed the service would make users feel more comfortable with using the site as a gateway to third-party services. He has said that “by giving people more power and control, they’re going to trust all the apps that we build more, and over time use them more. And that’s positive for everyone.”
The Anonymous Login feature shows how users are become more aware of the data they place online and where it gets stored. Users are increasingly trying to find ways to protect themselves to reduce their online data footprint. A service Signal Networks offers called Two Factor Authentication helps overcome this issue. It is a verification process involving two steps of identification authentication that can provide a higher level of protection when accessing data.