Online videos can make your website more appealing to customers, attract attention from search engines and help with viral marketing. Kate Horstead finds out how to use video effectively
Using video to connect with customers can help you to show your knowledge, give your business personality, improve your search engine optimisation (SEO) or boost your credibility.
An online video can be a means of introducing your staff, demonstrating products, giving free advice, or asking a loyal customer to tell potential clients why they buy from you.
“The options are endless,” says Tim Sargent, founder of video production firm Mint Video. “Video is very accessible and the costs are low.
“A promotional video details a particular product or service,” explains Sargent. “And video testimonials quickly build trust in what you do.”