The European Commission has announced that from the 1st July 2014, data roaming costs are to be dramatically reduced within Europe.
Currently, the cap for downloads is set at 45 cents per megabyte, however with the new announcement, this will be more than halved so operators are not able to charge more than 20 cents per megabyte.
The European Commission have also announced that they will order operators to also reduce the cost for telephone calls and mobile texts. Currently, operators can charge 24 cents per minute, however this will be reduced by 21% to 19 cents per minutes along with the cost to receive a call from 7 cents per minute to 5 cents (a 29% reduction). Texts messages will be reduced on a similar scale from 8 cents to 6 cents.
Although these prices demonstrate a year-on-year decrease, it wasn’t until 2007 when the European Commission started to enforce action that prices fell 80-90%.
Even with these announcements, the European Commission is still targeting to eliminate data roaming costs altogether in the future to create a ‘connected continent’.
The European Commission’s Vice President Neelie Kroes has commented that “this huge drop in data roaming prices will make a big difference to all of us this summer. But it is not enough. Why should we have roaming charges at all in a single market? By the end of this year I hope we see the complete end of roaming charges agreed – the Parliament has done their part, now it is up to Member States to seal the deal.”