Mobile Network Company EE has announced they are planning to launch an EE TV service for the home that will be available to residents in the UK in the autumn of 2014.
Powered by a set-top box, the EE TV services would allow up to three tablets or phones to watch live programs whilst a television screen displays a fourth simultaneously. This set-top box allows the user to access content that has been broadcasted over the past 24 hours and is included in the price of EE’s landline and broadband packages.
Currently, EE TV shows over 70 Freeview channels with pause, rewind and catch-up facilities and offers apps for YouTube, Rakuten’s and Daily Motion.
According to EE’s Home TV Service advertisement page, the set-top box contains the following features:
- 4 HD (high definition) tuners – DVB (digital video broadcasting) – T2
- 1 terabyte hard drive
- Dual-band WiFi (2.4/5 gigahertz)
- 1 gigabit per second ethernet
- Latest Broadcom processor (3000 DMIPS)
- Full home broadband TV support
Paolo Pescatore from the consultancy CCS Insight who produce ‘market information, analysis and intelligence’ predictions commented that “it’s a logical move from EE and one that’s in direct response to BT launching its mobile service next year” and that “with EE’s broadband business posting good quarterly subscriber growth it has a strong subscriber base to cross-sell to, and puts it in a far stronger position than other quad-play providers – Virgin Media and TalkTalk”.
The Guardian believes that EE TV has been created “to capitalise on the explosion of video use on smartphones and tablets. The arrival of fast 4G services has seen more than 50% of its fast internet capacity taken up by video usage”.