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Facebook Acquires Fitness Tracking App Moves

Facebook has announced that is has added the fitness tracking app ‘Moves’ to its increasingly growing portfolio.

The social network company Facebook who have recently brought Ascenta, Oculus and WhatsApp have also added Moves to their collection for an undisclosed amount. Moves is a fitness tracking app that allows users to create an ‘active diary’ by automatically recording their movements such as walking, running and cycling.

Moves for iPhone launched in 2013 and has reportedly been downloaded more than 4 million times. Moves have announced on their website that it will continue to operate as a standalone application and that “there are no plans to change that or commingle data with Facebook”.  A Facebook representative has said that “as part of Facebook’s multi-app strategy, we’re excited to announce that the popular Moves app will be joining Facebook’s suite of applications”.

This is in tune with what Facebook’s founder and CEO Mark Zuckerberg recently revealed when asked about Facebook’s future. He exposed that he plans to broaden the company’s app strategy and acknowledged that the company would be building a number of experiences, some of which would carry Facebook branding and some of which would not.

Usually the app would have been sold through Apple’s App Store for around £1.99, however over the last few days; the developers have removed the price allowing users to download the Moves app for free. Users have speculated this is to increase its database of users during the acquisition.


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