Getty Images has decided to give its users access to a new HTML embed tool that allows the user to access over 35 million images as long as it’s for non-commercial purposes.
The Image provider Getty, was founded in 1995 by Mark Getty and Jonathan Klein to bring the fragmented stock photography business into the digital age. The website holds over 80 Million still images and more than 50,000 hours of stock film footage according to Wikipedia.
For years, Getty Images has charged its users licensing fees should they want the right to use specific images or film, however by releasing an Embed Tool, they are allowing the user free access to 35 million images for non-commercial purposes.
The Embed Tool works by using the same iFrame code that lets users embed Tweets, YouTube video’s and Flickr photos. Getty’s Embed Tool generates an HTML code that contains appropriate attribution that can be embedded in a blog or social media post. Because the metadata remains with the image, those viewing the image can easily click back on a link for more information on the image or photographer or to license the image for other purposes.