Founded in 2002, Shropshire-based Stinkyink.com sells original and third party cartridges for every make and model of printer.
Along with 12 staff, John Sollars, the managing director, prides himself on offering his 150,000 customers a choice of 7,000 products – with a 100% satisfaction guarantee.
Stock control challenges
Stinkyink.com has high sales volumes, low margins and is very price-sensitive. Keeping operations efficient and automated is important for the business, because this helps keep prices low.
The company is also facing the challenges of rapid growth. Order levels increased 70% in 2009 and 55% in 2010. However, until recently, Stinkyink.com’s back office stock control and management systems were run manually.
John explains one of the challenges he faced: “We saw a significant increase in orders being shipped directly from manufacturers. This involved placing an order on the supplier’s website, then re-entering the information on our own system.”