Founded in 2002, Shropshire-based Stinkyink.com sells original and third party cartridges for every make and model of printer.
Along with 12 staff, John Sollars, the managing director, prides himself on offering his 150,000 customers a choice of 7,000 products – with a 100% satisfaction guarantee.
Stock control challenges
Stinkyink.com has high sales volumes, low margins and is very price-sensitive. Keeping operations efficient and automated is important for the business, because this helps keep prices low.