Gartner has predicted a 7% rise in shipments of mobile device purchases for 2014; this includes mobile phones, tablets and laptops.
According to the report, the rise of mobile device purchases is projected to reach 2.5 billion units in 2014 which is a 6.9% rise from 2013. However, traditional PC’s will “continue to hamper the overall growth of devices, and substitution from PC to tablet will decline”.
Gartner predicts that “as the overall device market starts to saturate, the increasing pressure on margins will continue, and vendors will look at different ways to cope with the on going issue of lower margins. While the trend of declining prices is inevitable, consumers increasingly value other features in a device — beyond just the price. For example, new tablet users look for smaller screens and greater portability, while current tablet users look for better connectivity in their tablet replacements.”
The largest section of growth is predicted to be mobile phones (including all units from the top end to the basic end of the spectrum) which are expected to reach 1.9 billion units in 2014. Annette Zimmermann, Principle Research Analyst at Gartner has said “while the lack of compelling hardware innovation marginally extended replacement cycles in 2013, we’ve witnessed an upgrade path in the emerging markets. Latin America, the Middle East and Africa, Asia/Pacific and Eastern Europe have all upgraded their phones, which will help to compensate for mature market weakness in the near term”.
Tablet mobile device purchases are due to increase by 38.6% as adoption of the devices increases fastest in markets outside of North America. However, shipments of traditional PC’s are forecast to total 276.7 million units in 2014 which is a 6.6% decline compared to 2013. Gartner have said “the traditional PC category continues to decrease, with only about two-thirds of notebook and desktop replacements remaining within this category. The majority of the remaining one-third will move to ultramobiles, while others will not be replaced at all”.
With mobile device purchases expected to rise, companies need to make sure they have a suitable mobile device management system in place.