Just having a website is not enough. To get the most out of your investment you need to track visitors to your site and monitor what they do when they get there. You can then use this data to improve conversion rates. Read on and find out how to use web analytics.
Analysing how visitors find your website and what they do when they get there is an essential part of driving traffic to your site and increasing conversions – whether your objective is getting people to sign up to a newsletter or buy from an online shop.