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Samsung Digitally Enhances Your Experience in Illy Coffee Shops

Illy coffee and Samsung have formed a strategic alliance allowing demonstration booths to be on feature in many of the Illy coffee shops. The booths will showcase many of the Samsung tablet range (like the Galaxy Note 10.1) and will come with on-site help through the use of ‘Samsung Angels’ who are able to tutor customers through the gadgets’ features.

While the deal suggests Samsung are taking a greater interest in lifestyle tech, YoungHee Lee (Samsung Electronics’ Vice President) has stated that the company has no plans to broach into Illy’s coffee making territory but want to help them provide their customers with a “superior coffee experience”.

The first coffee shop to showcase this deal will be a new café on London’s Regent Street.


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