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SMS Vs. SmartPhone Chat Apps

A recent study has shown that more messages were sent in 2012 using alternative message apps compared to SMS text messages.

Last year 17.6billion SMS texts were recorded to have been sent every day, compared with 19billion messages sent using WhatsApp, Blackberry Messenger and other smartphone chat apps. This drop in SMS was reflected in its revenue which suffered a drop of £15billion.

Predictions show that by 2014, 50 billion chatapp messages will be sent everyday, which compared to the SMS prediction is more than double, with a total daily expected number of just 21 billion. Although the study shows a huge growth in message app messages, it doe still predict a growth in the SMS rate, albeit a slow one compared with the alternatives.

This shows yet another area where consumers are turning to online services.


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