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The internet – website maintenance and reporting

It’s important to perform regular website maintenance to keep your site up to date. What’s more, web reporting allows you to see how your website visitors behave.

Why maintain your website?

There are lots of reasons to update your website regularly:

  • It shows your business is active. If visitors see that your site changes frequently, they’ll return more often to see what’s new.
  • It helps your search rankings. Search engines like Google check how often websites change and use this to help determine rankings.
  • It reduces customer queries. By updating your site with the information customers request, you can cut the number of queries you receive.
  • Continual improvement. If you check your web reporting each week and use it to tweak areas of your site, you’ll soon see big improvements.

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