Train fares are astronomical and petrol is £1.25 per litre. Fortunately, it’s possible for people to collaborate — and salesmen to meet clients — via audio and web conferencing services. Hurrah! But hang on — what about that other form of conferencing technology?
Video conferencing has been on the market for the last fourteen years, but uptake among SMEs remains poor. Despite manufacturers’ best efforts, SMEs have bypassed it in favour of its conferencing cousins, audio and web, or are showing little enthusiasm for it. Why?