Designing a new website or revamping your existing one is an exercise that most organisations should really be looking to undertake every two to three years. Trends and styles on the web change year-on-year and, in the case of a revamp, if you wait much longer than that, your website can end up looking dated and stale.
So how do you set about achieving a new design? Most people will take a look around at existing sites, especially those of their competitors or peers, and pick the bits they like best. The resulting new design ends up being a mishmash of different concepts put together in an attempt to be the best in the industry or sector. This is all great except one critical thing has been forgotten, the user!