How do I choose the best web agency?
Don’t be seduced by a few pretty websites. Get recommendations, ask for references and follow them up. Check that the agency’s portfolio of work matches your requirements.
When you approach a web company or freelancer, tell them your main criteria up front, including budgets and timescale.
How do I brief a web agency?
Think of everything! If you don’t specify it, it won’t happen. And if you ask for changes, costs will escalate. A brief isn’t legally binding but it will form the basis of any contract you draw up so it’s vital to get it right.
Make sure you include:
- Costs and timescale (is there a fixed launch date?)
- Background on your company
- Detailed information about the structure and content you need
- Your design criteria — give the designer your marketing materials and logo and show them websites you like so they understand what you want
- The objective(s) of the site. What do you sell, who are your customers, what do they need from your website?
- Details about any search engine optimisation work